Why Law Firms And Attorneys Can Benefit From Search Engine Optimization?
The evolution of Google has been huge over the last decade. The growth has been substantial in the last half of the decade since the introduction of the smartphone. Everything has gone online thus having an online presence a necessity. In every vertical of the industry, this is known and all the law firms know it. This mere knowledge makes legal SEO and attorney SEO one of the most competitive verticals because each law firm has already invested heavily in designing a website. But we at JDM Web Technologies are here to help you not just stand out but beat your competition as well.
More About Lawyer SEO And Law Firm SEO
SEO services for lawyers can benefit both an individual attorney as well as a law firm. Legal SEO basically consists of getting your business the attention it needs to go further on the internet. With SEO services for lawyers, steps are taken to optimize your website to attain more visibility on the internet and climb the rankings on search engine result pages or SERP’s.
SEO is a waiting game that fetches results in the long term. Let us consider separate cases for what attorney SEO strategies and law firm SEO strategies stand for.
Law Firm SEO approach may consist of getting your visibility on a bigger scale. SEO strategies might consist of targeted keywords that are optimized for your web page to attract an audience on a bigger level. This strategy might contain country specific domain names, language preferences, content optimized for local languages and more. These are the steps that are devised to fit law firm search engine optimization.
Approaching it on a smaller level, SEO services for lawyers take more of a local approach to get them to a bigger level. Individual practices might benefit from local SEO for attorneys who help in getting them an insight into the legal needs of their local demographic. Harnessing that through local SEO for attorneys is the key for them to acquire new clients who are specifically looking for their services. They benefit from a more targeted and local approach with navigational benefits and a better user experience.
What We Focus On For Legal SEO
Many people have a misconception that SEO services for lawyers are entirely focused on keywords and stuffing them as much as you can in the content. On the contrary, Google is against keyword stuffing and penalizes websites for that. Law firm Search engine optimization is more nuanced and needs an experienced hand to guide the campaign. JDM Web Technologies focuses its knowledge resources on capitalizing on strategies that have been proven for attorney internet marketing and law firm internet marketing such as:
We focus off-page law firm SEO marketing and optimization efforts to improve how the search engine perceives your website on other pages. We do that by generating quality backlinks that point back to your website. Through attorney search engine optimization and linking of your website, we increase the trust score of your website. We generate backlinks via connection with trusted platforms and blog outlets which increases your website’s authority.
Content and Social Media
Content is what keeps people engaged long enough to think about hiring you for your legal needs. You need to publish content that is related to your field of experience and also unique from other websites. Then by hiring a law firm SEO company, you can market that content to increase your relevancy and attract more results through targeted keyword use. This gives you the highest quality of traffic filtered to fit your legal expertise.
Your online presence is most likely to be the first impression of your legal practice on your potential client base. And having a good first impression is just as important in the digital world as it is in the real world. To increase your web page’s user-friendliness, we work on an overlooked factor that has been proven to reduce bounce rates, the navigation. Our SEO services for lawyers organize content and structure the website in such a way so that visitors can find what they are looking for easily such as your contact info, the services you provide with. Our developers work to provide you proper organizing for your content and clearing out the clutter that has been hampering your engagement potential.
Under On-page protocols, we focus on making your site easy to crawl by major search engines by optimizing on-page attributes. Lawyer SEO and Law Firm SEO are incomplete without this component as on-page optimization is a crucial factor for making your web page marketable and easy to find on the internet. For attorney search engine optimization and law firm internet marketing, we place it correct categories and making it easier for Google to index your web page. When index correctly, your site becomes easier to find and hence, more relevant to the users. It also helps you rank higher on the search engine result pages.
When it comes to social media, having a presence there expands your visibility exponentially. JDM Web Technologies is an accomplished lawyer SEO company that works to raise your profile and the website’s visibility by harnessing the unparalleled reach that these platforms have.